Warner Clarifies Their Purple Stance
by Pravin on December 10th, 2007 in news.
Just a quick note to allay the fear-mongering that’s been going on since last week’s “what-if” piece in Business Week, which hypothesized the impact of Warner Bros. deciding to stop being neutral and go with one side, like the one that this site is not named after.
This was just a speculative piece, but as writers elaborated, they only added to the confusion and rumor mongering.
There was also a fresher news item originating from a research analyst offering the same theory.
Warner has since clarified, via Don Lindich’s blog, quoting Jim Noonan, Warner Bros. Senior Vice President and General Manager:
Dear Mr. Lindich, We have made no decision to change our present policy which is to produce in both HD DVD and Blu-ray.
’nuff said. Try again nay-sayers.
UPDATE: Dec. 12 Warner Bros. Home Video Australia and New Zealand managing director Roger Clarke was a little more verbose:
“Our position hasn’t changed and certainly any comments that were published in the US were not intended to suggest that we had changed our stance. We support both formats and we have not made any decision towards that policy and nor are any such announcements planned or in the pipeline,” he said.
“In terms of the short-term scenarios around the Q4 sales results, Warner Brothers are always reviewing our strategies and we can’t say what might happen in five or ten years, but for now, there’s been no decision made to change course.”
