There’s an Xbox 360 HD DVD update for you next time you log in to Xbox Live with your 360 and HD DVD add-on. This update mainly brings fixes for the web-enabled features on certain titles, and “additional support for network features” (whatever that means).

I never got a chance to get into programming HDi, but I’m guessing that these essentially amount to patches for certain titles (no names were mentioned) and possibly a few fixes to anything that needed updating on the HDi engine itself.

Reading around the web, some people have made snarky comments about this update being pointless. I’m guessing they’re made by people who never liked HD DVD or even own the add-on. The reality is that the comments about this being pointless are themselves pointless. If you have a 360 and HD DVD add-on, and this update fixes issues you’ve had on some discs, then Microsoft should be congratulated on letting you get more use from a peripheral they no longer make. It’s a lot better than being left completely on your own with no chance of getting these problems fixed at all.

Might there be other updates in the future? I’d guess that this is probably the last update of its kind for a very long time since the team that works on this product has probably started their transition to other technologies.

How about another Toshiba update? Toshiba said they’d support the products for 8 more years, but it’s not clear whether this mostly means hardware fixes or if they’ll still have an engineer or two working on firmware. Since there are no new models of HD DVD players coming out, I’d guess that there could be at least one final update that fixes some problems that came up in the most recent firmware updates. Beyond that, updates might only come if it turns out that the feature is somehow similar to another DVD player product, and maaaaaaaaybe they’re willing to let that engineer apply a quick fix to the equivalent lines of code in the HD DVD firmware. Slim chance for that, me thinks.

Just about a week after Toshiba formally announced the end of their HD DVD player production, Microsoft has followed suit and announced that the HD DVD add-on player for the Xbox 360 will be discontinued. There had been rumors that the drive would start selling for $50, and those came true today as all the major retailers updated their pricing overnight.

The “non-believers” (people who never supported HD DVD and still don’t) will say that this is $50 too much to pay for technology that’s going nowhere. If you’re a little more involved with HD DVD, for example you have a reasonable collection of discs, there’s a whole other angle to consider.

The HD DVD add-on drive is actually just a USB peripheral that can even be hooked up to a PC. With the right software and capable video card, you can watch HD DVD movies on your computer, or let your computer pass the signal along to an HDTV. $50 is much cheaper than any of the internal drives made for the PC for this same purpose (usually because those internal drives are combo drives that also play Blu-ray discs, and can burn DVDs).

If you already have a 360 to hook it up to, $50 is now the cheapest way to get into the fading world of HD DVD. This may be more important to people looking for a way to have some sort of back-up drive in case their primary HD DVD machine breaks down.

Another reason to get this drive right now (as commentor Bob points out) is because it comes with King Kong and qualifies for the 5 Free Movies offer (if you get it by the 28th). That’s 6 HD DVD movies for $50!

Whatever your reason for wanting the $50 add-on drive, the time is now. Amazon appears to have sold out and is now offering them through their partner vendors, some of whom had not updated their prices yet. Amazon could also get these back in stock in case you’re patient. We’ve also had at least a couple of visitors to the site report that Best Buy currently offers this same price, and I’m sure it’s available at Circuit City and elsewhere for $50 as well.

• $50 Xbox 360 add-on at Amazon.com
• $50 at Best Buy
• $50 at Circuit City

After the recent price changes on standalone HD DVD players, many people wondered when the Xbox 360’s HD DVD add-on would drop in price. After all, $149 for a standalone HD-A3 is cheaper than $179 for the 360’s add-on.

Wonder no more, because the 360’s HD DVD add-on is now listing for $129. Well, it’s supposed to be, any way. Earlier in the day, Amazon had sold these at $79 for a few hours and quickly ran out. When I first checked, these drives were out of stock and being sold through one of Amazon’s partners for a higher price. Upon checking just minutes ago, the drive is back at $79.

The add-on is intended for the Xbox 360, but it can also be attached to your PC via USB, thus allowing you to view HD DVD movies on your PC for a lot less than some of the other HD DVD internal drives available. The drawback to using this drive with a PC is that it will need to be plugged in separately, whereas an internal drive would just get its power from inside the PC. On the other hand, this 360 drive is eligible for the 5 free movie offer, and it also comes with King Kong in the box.

• Xbox 360 HD DVD add-on player at Amazon.com

If the price is not $129 or less, then it means Amazon is out of stock and you’re seeing a product from one of their partner vendors.

• $119 at Best Buy

Talk about lower pricing on HD DVD players had already been surfacing at internet forums, and late Sunday night, Toshiba formally announced new prices on the third-generation of players:

• HD-A3 at $149.99
• HD-A30 at $199.99
• HD-A35 at $299.99

According to the press release, the new pricing will be accompanied by major initiatives including joint advertising campaigns with studios. They’ll also start highlighting the benefits of HD DVD along with the benefits that HD DVD players bring to consumers’ current DVD libraries via upconversion of standard DVDs to provide near-high definition picture quality. Though it’s not mentioned specifically, I’m sure the free movie offer is likely to be extended for some more months too, but let’s see.

Jodi Sally, VP of Marketing for Toshiba’s Digital A/V Group is quoted as saying:

Our HD DVD players not only play back approximately 800 HD DVD titles available worldwide and deliver an entirely new level of entertainment but also enhance the picture quality to near high definition on legacy DVD titles by all studios. In short, we added high def to DVD which already is the de facto standard format created and approved by the DVD Forum that consists of more than two hundred companies.

The press release touts low prices as crucial for mainstream adoption, with Yoshi Uchiyama, Group Vice President Digital A/V Group saying:

Consumer sales this holiday season have proven that the consumer awareness of the HD DVD format has been elevated and pricing is the most critical determinant in consumers’ purchase decision of the next generation HD DVD technology. The value HD DVD provides to the consumer simply cannot be ignored.

These prices are already being discounted at Amazon and elsewhere, and appear to have gone into effect as early as last Friday. Some will describe it as a fire sale, but it’s definitely the logical step for HD DVD in the format war. In fact, it’s probable that these price reductions were planned all along for the post-holiday season.

These actions will certainly get more players out into the wild, and further increase awareness of the format and its various features. I hope that they’ve got some really good commercials and print ads lined up to go along with all of this.

I’m sure many people will have strong reactions to the news that HD DVD is still fighting in the format war. Some will be cheering while others are jeering. What I really want to learn more about is the much bigger strategy from all of these supporting companies. A crystal ball would come in really handy right about now…

Amazon’s 10-day promotion on video game deals featuring a new deal each day, ended today (Monday) with a PS3 promotion. A bonus eleventh day has been added that’s particularly interesting to HD DVD because, according to an email Amazon has sent to customers interested in Xbox 360 games and accessories, the extra offer is on the Xbox 360 HD DVD player, and makes it part of a 9-movie deal. Amazon will thrown in The Bourne Trilogy, and the add-on already comes with King Kong in the box. The remaining 5 movies are from the same mail-in offer that applies to the conventional HD DVD players.

Note that December 17 is the last day that Amazon and most online retailers can guarantee delivery by Christmas. If you’re thinking of picking this up as a gift, then definitely put in a few extra bucks for some kind of expedited shipping.

• Xbox 360 HD DVD Player: 9 HD DVDs at Amazon

Visiting the page on Monday will bring up the PS3 deal, but visit it on Tuesday for the Xbox deal. By the way, if you’re going to go purple (meaning you support both high-def formats), do it via a PS3 simply because it’s practically infinitely upgradeable to all the various features they come out with as they catch up to many HD DVD features next year, whereas other players are going to be stuck at certain levels of features.

• Previous posting about deals, some of which are still going on

Months ago, a lot of HD DVD haters gleefully quoted from a Los Angeles Times article which seemed to imply that Walmart was ready to “boot stand-alone HD DVD players from its shelves in favor of Blu-ray.”

Or so it seemed.

Instead, Walmart got November off to a big start with a $99 deal on Toshiba’s HD-A2 player, helping to put several tens of thousands of units into people’s homes. So what comes next? As November draws to a close, Walmart has started offering Venturer’s SHD7000 HD DVD player for $199 in the USA, just a short while after it first went on sale in their Canadian stores. This player debuted at Target a couple of months ago for $249 (and it’s still $249), but Walmart is cranking up the competition and selling the same player for 50 bucks less.

This, again, completely contradicts what many people thought Walmart’s HD DVD plans were for the holidays. Walmart execs had been quoted as saying they would only sell a major brand name player, but here they are offering a second or third-tier brand.

Pretty sneaky of Walmart to misguide their competitors, huh?
(more…)

A hearty welcome to all those of you who recently joined the HD DVD and home theater world by way of the recent sales and promotions. Hopefully, your new player plugged right in, and everything worked smoothly, and you were able to enjoy high-definition movies on your HDTV right away. But there are likely to be some people who encountered a few problems.

I’ve had my cable box suddenly stop “speaking” to my HDTV a couple of times while I was switching between HD channels, and the only fix was to turn both my TV and cable box on and off to get them to “talk” to each other again. It’s all related to HDMI magic that I just barely understand. Thankfully, this issue doesn’t come up too frequently. So you see, it’s not just you. Everybody can have a problem now and then with their electronics.

The world of home theater can be complicated and confusing. There are numerous models of HDTVs, each with their own quirks about how you hook things up to them, what kinds of resolutions they support, and even how they handle audio. On top of that, some home theater setups also include A/V receivers which can be equally finicky about the audio coming in or going out of them.

Adding a new component to the mix, can introduce new reasons for things to stop working, or work differently than you’ve been accustomed to.

It’s beyond the scope of this website to field all the numerous issues or questions that might come up with HD DVD installations, but there are a few places where you can get help from some very helpful and knowledgeable people. I’m referring to the forums where home theater and HD DVD enthusiasts hang out. At the end is a list of places where you might get some help.

Before you ask your question, please check if your particular question or a similar one has already been asked and if the existing solutions work for you as well. It’s bad forum etiquette to barge in and repeat topics that have already been addressed in the past. Doing so might turn the normally helpful participants into being less friendly. Try the forums in this order:

1. AVS Forum HD DVD Players (Highly recommended!) Start here: New HD DVD Owners
2. Home Theater Forum - HD DVD area
3. HD DVD area at HighDefDigest.com

To keep this useful and focused, the only comments allowed on this posting are those that point to additional forums, websites, or other resources to add to the list above, or additional advice.

Early adopters and gadget geeks might pay any price for new technology, but these products become way more attractive to the ordinary consumer only when the pricing becomes more reasonable. The march to a $150 HD DVD player has begun, and it’s just the first part of the inevitable journey to a $99 machine around Christmas 2008.

Last week’s HD DVD player pricing news was that Walmart would start selling the HD-A2 for $198 on November 3. Pictures of some Walmart aisles prominently displaying the price and players came out, and just days later we found out that Circuit City had already started offering the same player for a penny less at $197.99. Next up, Amazon.com decided to join the fray and is now offering the HD-A2 at $197.99 too.

There are also reports that Costco is offering their equivalent HD DVD player (the warehouse stores get the same thing but with their own model number) for $199. This is a sweet deal because Costco’s version includes an HDMI cable, which might save you at least $20-$40, depending on how you buy your cables. I’m sure pictures and verification are forthcoming on that one. If you’re not a Costco member, then you’ll have to factor in the additional cost to join, so this deal might not work for everybody.

Some might point out that these prices are on the HD-A2 model, which has been replaced by the HD-A3 for the 2008 lineup. Though it has the same “5 free movies” deal as the other HD DVD players, it does not include 300 and The Bourne Identity like its replacement. One response is that at the price difference between an A2 for $200 and the A3, you can go ahead and buy those movies on your own.

That response was good enough until just a short while ago when a couple of sites started reporting on a leaked “Black Friday” advertisment book from Sears. If everything is accurate (click here to go to the site with the entire PDF), it appears that Sears will be offering the HD-A3 for $169.99 from 5AM to noon on the day after Thanksgiving.

That’s the $299 HD-A3 folks, at a $170 promotional price in just about a month from now. It’s not the new, regular price for that player, but it does show that we are headed into the next major phase of the HD DVD deployment strategy where the price difference starts to get exploited in a big way. If the A3 can be $170 for just half a day, then we can expect at least a few more promotions where the A2 might be about the same or less, and other astonishing deals from all the usual sources on the A3.

All that remains now is for the cost of movies to come down by at least $5 or $10 across the board. I’ve already seen many movies at or near $20, but I’m sure they’d be flying off the shelves at $12 to $15. It’s up to the studios to decide this pricing, and they might be nudged to take up this kind of action once they realize their installed base is characterized by ordinary folks who only got in because the players were so cheap, instead of early adopters and fans who’d put up with high prices.

• Leaked Sears ad
• BlackFriday.info listing the Sears ad’s deals
• HD-A2 for $197.99 at Amazon.com
• HD-A2 for $197.99 at Circuit City

There are a lot of things to look forward to in the HD DVD world as we get into the heart of the fourth quarter of the year. Transformers is already on its way to boosting disc sales figures, and upcoming titles like Shrek the Third and The Bourne Ultimatum are likely to make Christmas even more special for HD DVD owners.

On the hardware side, Toshiba’s full lineup of third-generation players will be completed as the HD-A35 starts appearing on shelves and online retailers, and it will be joined by Onkyo’s high-end HD DVD player, the DV-HD805 shortly. Word from an Asian CNET site is that this premium player from Onkyo will be launched at the International Sound and Sight Exhibition in Singapore in mid-November. (more…)