Hoping “April Showers” Means HD DVD Movie Sales
by Pravin on Friday, April 4th, 2008 in shopping.
It’s said that “April showers bring May flowers” which refers to springtime rain causing beautiful flowers to sprout the following month. Now that it’s rained on HD DVD’s parade, many HD DVD fans would like to see deals on movies sprouting up next.
Pricing on HD DVDs had come down significantly in February, even before Toshiba and partners announced their pullouts from the format. March was characterized by shoppers finding deals at Hollywood Video stores that were clearing their shelves of HD DVD titles, and later by Best Buy and Circuit City stores who, depending on your luck with the cashier and manager, might price-match and net some huge savings on titles.
For example, HD DVD fans at the AVS forum have been reporting varying amounts of success at visiting Circuit City stores and getting them to honor different flavors of an advertised 50% off sale on HD DVD titles. While 50% off the regular in-store price is not a horrible deal, 50% off their online price is much better. Unfortunately, Circuit City stores have varying policies and not everybody is able to come out a winner.
Many point out that even with the best discounting at Circuit City and Best Buy, the pricing is still consistently better online at Amazon, DeepDiscount and others, with the added bonus that you don’t have to drive from store to store looking for whatever is left, and then gambling that employees are going to ring up the deals at the maximum savings. On the other hand, there is a certain amount of fun in visiting stores to see what you can come home with that same day, so one shouldn’t begrudge people of their fun.
As the days and weeks go by, there’s usually a report here and there about Circuit City and Best Buy pulling all HD DVD titles from their shelves to return to their distributors. While it may not have happened at the stores in some people’s neighborhoods, the absence of HD DVD titles on shelves is inevitable and online merchants are likely to be the main way to get discs in the months ahead.
People also wonder what will happen to the discs that do get returned to distributors. Will they end up in the pool that the online stores like Amazon can draw upon? Will they find their way to liquidators who may dump the discs via stores on eBay or other sites? Or will these discs just go into a landfill?
My guess is that it will be the first two, long before the third option of the discs getting tossed away. In my almost weekly visits to GameStop, I’m amazed at the life that old and moldy PS2, Xbox, and GameCube titles have in the used games bins, as well as used DVDs. I am pretty sure that just about every HD DVD title (though not every single one) is likely to get circulated at some store somewhere. But just remember that your chance to get these discs brand-new will be greatly diminished by the end of summer, or maybe earlier.
If there’s a particular title that you’ve really been hankering for, then get it as soon as you can or else you risk never getting it at all, or possibly waiting a long time to enjoy it in high-definition in the future via Blu-ray or something else.
A few sites have been reporting that Amazon has put discs on a big sale of 60% off, but that’s actually old news. This is mostly the same pricing since exactly one month ago. Prices haven’t really changed much since late February at Amazon, DeepDiscount, Fry’s, Tower, and many others. For example, the following Paramount titles were $11.95 at Amazon last month, and they’re still $11.95 today:
And these Weinstein titles are still $9 from last month:
But it’s a different story overseas with stores like DvdCrave.com.au and EZDvd.com.au selling discs at larger discounts. I’m not sure if the additional shipping charges and exchange rates work out to maximum savings, but in a few cases, this may be the best way to get a title that’s hard to find from US vendors.
Here’s a quick set of links to the usual online destinations for HD DVD deals:
- Paramount for $9.99 and others on sale at Fry’s
- Many titles on sale at Tower
- Don’t forget DeepDiscount.com has lots of stuff
- HD DVD store at Amazon.com. By the way, they have a $5 off $50 sale with code DVD5BFHR if you pay with an Amazon credit card.
Here are some deals at Australian sites. At the current exchange rate, a movie for AUD $13 is just under US $11, but don’t forget to factor in shipping:
- EZYDVD.com.au in Australia has lots of titles at $10 and under
- DVDPacific.com has plenty under $12 and $15
- DVDCrave.com.au has many titles under $11


As part of a cross-licensing agreement with Microsoft, the latest PS3 firmware update allows the PS3 Blu-ray drive to play HD DVD discs, complete with the HDi interactivity layer. In the other part of the cross-licensing agreement, the Xbox 360 will now come with a Blu-ray drive built-in. Microsoft Xbox spokespeople were quick to mention that they still believe the future of movie viewing lies in downloads and that they have a commercial — actually a documentary — produced, directed, written by, and starring Michael Bay attesting to that high-def strategy.



